Technological developments make a handbag to be much lighter, according to a report from Debenhams Fashion Company. UK home shopping network explains, today’s average woman’s handbag weighs 1.5 kilograms, or 57 percent lighter than two years ago. This was due to the birth of a new generation of iPhone products from Apple Inc., Blackberry and more minis, lightweight, and versatile. The equipment was to replace electronic devices like laptops, mobile phones, music player which is now heavily weighted votes.

Consumer Debenhams handbag, Sue Tebbitts, said that two years ago, women carry loads weighing 3.3 kilograms or equal to three and a half packs of sugar, everywhere. “Finally burden carried by women is lost. Thanks technology,” said Tebbitts. Debenham annual research on the use of hand luggage is involving 7000 women, and inquired in detail about the contents of their bags, as well as their respective weights. Research over the last 15 years concludes that the device is a versatile communication technology small size (gadget) is the most meritorious for the woman’s shoulder. Mid-1990s in England is very popular phone, weighing approximately 247 grams, which eventually add weight to 1.4 kg bag. The widespread use of the Apple iPod and then add weight to 1.6 pounds. Continue to bear weight should increase when more and more women use the laptop. Expenses are borne everywhere else crawl into 3.5 kilograms in 2006 and 2007, when sales of technology that reached its peak.

In those days, mobile phones and various hand tools, such as MP3 music players, laptops, and even the various tools of energy charger (charger) are items commonly found in women’s handbags. The inclusion of communication devices like iPhones and Blackberry reduce the weight of hand luggage. This is supported also by the latest trends women’s handbags which tend to be smaller. Technological developments do not seem to help much. The hardest part in the bag turned out to be dominated by women’s beauty supplies, such as cosmetics, mirrors, combs, wallets, perfume, toothbrushes, notebooks, and headache medicine. “Technology should continue to grow, a women’s handbags will always be attached with a reputation for ‘Mary Poppins’ because it compares women prepare everything in his bag,” explained Tebbitts, referring to the main character of Walt Disney musical film production year was 1964.

Belinda White, the editor and fashion director at www.handbag.com who is on fashion and beauty pages, saying that the peak of a large handbag trend reached its peak in 2007 and 2008. He explained that women do not realize that the comfort obtained from a large handbag that can even save the lives of users. “It’s not healthy for your back,” he said. “Since long time I believe the more your bag, the more garbage that was brought inside, and often took more than a small bag to the office and being too hard on yourself,” said White.

He added, “Of course the iPhone is very helpful, do not need a versatile tool, including the signpost digital, camera, diary, phone book, my iPod even smaller than a similar tool that I have three years ago.”