Anyone who grew up in the 1970s can tell you that, back then, there werent a lot of choices when it came to blue jeans. Cowboys and ranchers wore Wranglers because they didnt chafe when you rode a horse. Everybody else wore Levis 501 Jeans. But limited selection wasnt the worst of it when it came to blue jeans.
Levis jeans were shrink to fit. That meant that people bought them several sizes too large and kept washing them over and over until they fit properly. And if you had a body type that didnt play well these jeans choice, well tough luck.
Fortunately, todays consumers have a lot more options when it comes to selecting styles and cuts of denim pants. Companies like iT jeans actually specialize in making jeans that fit women of all shapes and sizes, even if they dont have a models body.
This denim revolution has opened opportunities for companies to fill every conceivable niche in the market. The Canadian jeans manufacturer Silver jeans has committed to making quality pants that fit a wide range of women, but dont cost an arm and a leg.
Whether youre a movie star in tight fitting 7 jeans or a regular Joe in a pair of Gap denims, your choices in jeans have never been better.




