Global branded clothing was no doubt hold the quality. But you must be critical of the size tag, because sometimes the size is not listed in accordance with the actual size.
Global-label clothes, such as Zara, Gap, Marks & Spencer (M & S), and Top Shop rife in the market. A study in England found that these labels have been manipulating the size of clothing is called “Vanity Sizing”.
Vanity Sizing point is how a fashion label made larger than actual size, so that consumers feel that a smaller body size, and finally felt satisfied with that label and become loyal customers.
As reported by the Dailymail, for example, a woman’s size 14, if bought at Marks and Spencer dress size plummeted to 10. This study also reveals manipulate the size of each label in accordance with the segmentation.
Topshop, a favorite label for adolescents and young women, has a dress size 10 is actually smaller than the size of the popular 10-ZARA-grown woman.
What is the response of global labels for allegedly “soft fraud”? Marks and Spencer’s party refused to be said that they change the size of different clothing size tags, but they admit to add two inches to the clothing included in the web catalog.
Gap spokesman replied diplomatically that increasing the size of the garment depends on the model and feasibility.




